Here, then, are a few tips to ensure that your company’s brand–and your personal reputation–withstand an error in customer or community service.

Silence may be the best option.

There may be confidentiality issues that prevent you from commenting. If the issue in under legal investigation, if it concerns an employee’s private life or if you are working on behalf of a client, chances are you should not be making a comment.

Don’t say “No comment!”

You’ll sound like a mafia bookkeeper. And you’ll appear to be guilty in the court of public opinion. Instead, if there are indeed reasons why you shouldn’t comment, explain, “It’s inappropriate for me to comment on this because…(give the reason).” Reporters can be relentless, so chances are they’ll ask the same question in several ways. When that happens, use their name and give them the broken-record response: “David, as I just explained, it would be inappropriate for me to comment. I wish I could help you more.” Then sign off.

Don’t hide.

In my customer service seminars I encourage all employees to identify themselves as a matter of course every time they answer the phone. Otherwise, customers–especially dissatisfied customers–perceive them to be hiding. Similarly, when disaster strikes, owners and managers shouldn’t hide behind subordinates. There is a time for them to be front and centre. You need to be perceived by everyone–including your own employees–as being visible and available when the heat is on. Go to the disaster site, talk to the accused employee personally. Get the facts firsthand. And speak using “I” language.

Buy yourself time.

You’ll need it to gather the facts. Explain to reporters that you are looking into this and that you’ll have a comment for them at such-and-such a time. Notice the positive wording. Rather than saying, “I won’t comment until…” state, “I’ll have a comment for you as early as….” You’ll be perceived to be upfront and cooperative rather than aloof and defensive.

Admit errors and apologize.

This is perhaps the biggest mistake business leaders make when problems arise. They are afraid they’ll be sued if they admit their errors. The fact is, the mistake has already been made whether they admit it or not, and they may get sued anyway. Learn a wonderful lesson from Johnson & Johnson when it had the tainted Tylenol disaster. The company was so upfront about the problem and what it was going to do to fix it that its Tylenol brand ended up even stronger than it was before the problem arose.

Avoid rationalizations or excuses.

Think of a spouse trying to explain to his or her partner why they were unfaithful. No matter what the reasons, stating them will only make it look like you’re trying to justify your actions. It makes things worse. Don’t go there.

Protect the underdog.

If one of your employees messed up, don’t mention the individual by name. Everyone knows that person’s reputation has been ruined. Instead, refer to “the individual concerned.” It shows that you are trying to protect them from more public humiliation. That doesn’t mean they won’t be held accountable. It just means you won’t be kicking a person when they’re already down or embarrassing their innocent family any more than they already are.

Refocus on the big picture.

Explain that you are committed to doing better as a company. Remind everyone of how long you’ve been in operation and of your organization’s mission to bring value to others. Explain how you want to re-earn their trust. Then describe what you’ll do immediately to help the people who were adversely affected by the incident. Finally, outline the steps you’ll take to prevent it from recurring.

In every company there are individuals who will make mistakes and bad choices. No organization is immune. But remember, individuals who earn the greatest respect are not those who avoid embarrassment, but those who’ve learned the skills to adeptly handle unfortunate events.

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Welcome to the biggest shift in human capability since the industrial revolution…Download Our “Get Found Online” Guide

It’s a new modern world…and if you are not taking advantage of the full utility and opportunities of the Web and social media techniques you are really missing out.

eZABU can help. The eZABU platform is designed to manage and care for all your online content, including creating new social media and blog opportunities, and is expert at fully integrating your business message, products and services successfully with the new communities of the World Wide Web. What’s most appealing about eZABU, unlike other marketing and advertising efforts, is the analytics behind every action of eZABU that report the reach and success in real time of how they are working for you.

If the Social Web has taught us anything, it’s that Business win when they not only have a story to tell, but one that people want to interact with and share. We help Business tell these stories. To learn more about eZABU and the social media business services and web solutions we can provide you and your business, visit our website at these locations: eZABU Home Page | eZABU Get Noticed Page | eZABU Our Clients Page.

eZABU is a powerful web-based platform that is able to connect, integrate and manage your complete on-line presence.  What this means is that our business solution can develop, design, manage and integrate your online presence with a complete social media network package (including Facebook, Twitter, YouTube and all the others!) and produce new interesting dynamic content for your web-presence each and every week.

Ready to take your Business to thousands of people in Campbell River engaged in Social Media? For far less than you think…much, much less than you think!

Contact Us today via eMail or contact Lawrence Lewis directly at 250-203-3787  for all the details.

Download Our “Get Found Online” Guide

If these social media platforms are not on your radar, you may be ignoring a dynamic and exciting trend that can have a profound impact on growing you business, leads, sales and ability to influence change. Wikipedia.org defines the term Social Media as: an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, audio, pictures and videos. And while that sounds pretty impressive, when it is all said and done Social Media is really nothing more than people have a conversation on-line.

So how do you manage it? You don’t!

For years, traditional marketing involved a one-way communication effort. Through public relations and advertising campaigns, companies put forth value propositions to generate market appeal, attract and retain customers and drive sales. However, in this day and age with the rise of Social Media platforms such as Blogs, online forums, and social networks like Facebook and Twitter and YouTube, the voice of the consumer is quickly drowning out those carefully crafted company messages and “staying on message” is becoming unmanageable.

In fact we are seeing forward-thinking companies leveraging blogs to open communication. Almost like a virtual water cooler, these blogs become a meeting point for troubleshooting, improvement ideas, and just giving feedback all of which can result in products and services becoming more relevant. Additionally, end users that feel they are part of the company’s process become much more engaged with a brand almost to the point of becoming evangelistic for the brand.

Add value to the discussion out there in cyberspace, it will only pay dividends to you and your organization in the long run, and the ‘long run’ in Internet time is next month, so get Twittering try a little Facebook and get “bloggy with it” just get involved and have fun.

And remember playing with Social Media isn’t like “running with scissors” you really can’t get hurt with Social Media. But you are sure to be surprised in one way or another. Remember have fun. Social Media is really just a new medium for people to have conversations and you know how to talk to people already so now just go have a conversation, have fun and get Social.

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Welcome to the biggest shift in human capability since the industrial revolution…Download Our “Get Found Online” Guide

It’s a new modern world…and if you are not taking advantage of the full utility and opportunities of the Web and social media techniques you are really missing out.

eZABU can help. The eZABU platform is designed to manage and care for all your online content, including creating new social media and blog opportunities, and is expert at fully integrating your business message, products and services successfully with the new communities of the World Wide Web. What’s most appealing about eZABU, unlike other marketing and advertising efforts, is the analytics behind every action of eZABU that report the reach and success in real time of how they are working for you.

If the Social Web has taught us anything, it’s that Business win when they not only have a story to tell, but one that people want to interact with and share. We help Business tell these stories. To learn more about eZABU and the social media business services and web solutions we can provide you and your business, visit our website at these locations: eZABU Home Page | eZABU Get Noticed Page | eZABU Our Clients Page.

eZABU is a powerful web-based platform that is able to connect, integrate and manage your complete on-line presence.  What this means is that our business solution can develop, design, manage and integrate your online presence with a complete social media network package (including Facebook, Twitter, YouTube and all the others!) and produce new interesting dynamic content for your web-presence each and every week.

Ready to take your Business to thousands of people in Campbell River engaged in Social Media? For far less than you think…much, much less than you think!

Contact Us today via eMail or contact Lawrence Lewis directly at 250-203-3787  for all the details.

Download Our “Get Found Online” Guide

When you visit your locally owned stores you’ll find them to be quirky, stylish or down-home, an irreplaceable element of the urban aesthetic – the face of your community. Local retail doesn’t just liven up neighborhoods with active storefronts; it also boosts the local economy by recirculating income by paying local employees and patronizing nearby suppliers. Independent shops keep money flowing locally.

Advocates of independent merchants also emphasize that local shopping boosts funding for infrastructure and other local services by increasing local and state tax receipts.  There is evidence that supports the notion that for every $100 spent in locally owned independent stores, $68 returns to the community through taxes, payroll and other expenditures.  If you spend that at national or international chain on about $40 stays in Campbell River.

Besides entertaining the vague notion that you’d like to do more to patronize local shops, what can you do? Here are five ways to help your local favorites, while getting the good value that most of us require these days.

• Visit an independent before heading for a big box
• Patronize local merchants who add value
• Hold the plastic and pay cash
• If your city has a local currency, use it
• Beware “local-washing” or questionable claims of locally produced merchandise

Shopping locally will also not only get you in to some stores with great merchandise, you’ll also get to meet the people who typically are the foundation of your local community – get to know them!

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Welcome to the biggest shift in human capability since the industrial revolution…Download Our “Get Found Online” Guide

It’s a new modern world…and if you are not taking advantage of the full utility and opportunities of the Web and social media techniques you are really missing out.

eZABU can help. The eZABU platform is designed to manage and care for all your online content, including creating new social media and blog opportunities, and is expert at fully integrating your business message, products and services successfully with the new communities of the World Wide Web. What’s most appealing about eZABU, unlike other marketing and advertising efforts, is the analytics behind every action of eZABU that report the reach and success in real time of how they are working for you.

If the Social Web has taught us anything, it’s that Business win when they not only have a story to tell, but one that people want to interact with and share. We help Business tell these stories. To learn more about eZABU and the social media business services and web solutions we can provide you and your business, visit our website at these locations: eZABU Home Page | eZABU Get Noticed Page | eZABU Our Clients Page.

eZABU is a powerful web-based platform that is able to connect, integrate and manage your complete on-line presence.  What this means is that our business solution can develop, design, manage and integrate your online presence with a complete social media network package (including Facebook, Twitter, YouTube and all the others!) and produce new interesting dynamic content for your web-presence each and every week.

Ready to take your Business to thousands of people in Campbell River engaged in Social Media? For far less than you think…much, much less than you think!

Contact Us today via eMail or contact Lawrence Lewis directly at 250-203-3787  for all the details.

Download Our “Get Found Online” Guide

The modern World Wide Web requires your online business presence to be far more dynamic and interesting.  Your online presence should matter to you because if it does not…it won’t matter to the people using the internet either.  AND just so you know, over 90% of the people in Canada are connected to the internet and use it for communications on a daily basis.  AND, if your are connected to the internet you are 5 times more likely to be using modern social media like Facebook, Twitter and blogging.

The bottom line for your online business presence is that it has to be much more than only a website if you want to meet and connect with the majority of people using the internet today.  At the very minimum your online presence should include the integration of these other most commonly used platforms: Facebook, Twitter and blog.  Also, your online presence must include weekly (preferably more often) content updates to your web presence.  This can take many forms, but should include a blog that tells the story of you, your business, and anything else that is important to you or your business.

The modern World Wide Web also lets you manage and integrate platforms and blogs easily to your present online existence and should not cost you significant amounts of money – beware of the ‘old school’ web developers and designers.  The old way of building your web site no longer applies and should be much less expensive.  Developing and building your complete online presence today should cost less than it would have cost to build a basic website last year!

If you are thinking about building a new business website or renovating your present website to include a complete fully integrated online presence including Facebook, Twitter and a blog consider contacting eZABU.com. eZABU is Campbell River’s online management service for your business that provides multiple points of access and feeds to your web presence, and works with you to develop weekly content updates including video, pictures, and blogs.

To learn more follow any of the links below…we’d be happy to show you we can help your business online matter.

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Welcome to the biggest shift in human capability since the industrial revolution…Download Our “Get Found Online” Guide

It’s a new modern world…and if you are not taking advantage of the full utility and opportunities of the Web and social media techniques you are really missing out.

eZABU can help. The eZABU platform is designed to manage and care for all your online content, including creating new social media and blog opportunities, and is expert at fully integrating your business message, products and services successfully with the new communities of the World Wide Web. What’s most appealing about eZABU, unlike other marketing and advertising efforts, is the analytics behind every action of eZABU that report the reach and success in real time of how they are working for you.

If the Social Web has taught us anything, it’s that Business win when they not only have a story to tell, but one that people want to interact with and share. We help Business tell these stories. To learn more about eZABU and the social media business services and web solutions we can provide you and your business, visit our website at these locations: eZABU Home Page | eZABU Get Noticed Page | eZABU Our Clients Page.

eZABU is a powerful web-based platform that is able to connect, integrate and manage your complete on-line presence.  What this means is that our business solution can develop, design, manage and integrate your online presence with a complete social media network package (including Facebook, Twitter, YouTube and all the others!) and produce new interesting dynamic content for your web-presence each and every week.

Ready to take your Business to thousands of people in Campbell River engaged in Social Media? For far less than you think…much, much less than you think!

Contact Us today via eMail or contact Lawrence Lewis directly at 250-203-3787  for all the details.

Download Our “Get Found Online” Guide

Seth Godin, the guru of internet marketing, understands the power and influence a successful approach to using Social Media can have on your life and the success of whatever business you own or work for.  He refers to the prime strategy as the First 1000…“1,000 people voting as a bloc can change local politics forever. 1,000 people willing to try a new restaurant you find for them gives you the ability to make an entrepreneur successful and change the landscape of your town.”

The purpose of the First 1000 is not to simply enroll 1000 readers, fans or emails and start blasting them your product list or your latest promotion.  Try that and your foray in to  Social Media marketing will be a disappointment and might even turn against you.   Remember, the purpose of all Social Media marketing is to develop relationships with your readers and to provide them with solutions to their needs, wants and problems. The Holy Grail is about connecting with people…

You don’t find customers for your products. You find products for your customers.

Here are my Top 3 challenges to implementation of a successful Social Media marketing strategy:

• Skepticism and Resistance. Any radically new approach is often met with skepticism and resistance inside an organization.  Social Media is the fastest growing form of communication on the planet and connects more people every second than all other forms of technology based communications combined.  Quite simply, if your business is not developing and implementing a Social Media strategy as part of its business model you will be left behind…far behind.
• It Takes Time and Commitment. If you expect that opening a Facebook page and starting a blog are going to immediately generate hugely impressive results and sales…you are going to be disappointed.  Social Media is about building and nurturing relationships and this takes time.  You also have to stick with it, meaning, you provide regular, new and original content to your online presence.  Give people the opportunity to get to know you, tell your business story, be honest, laugh at yourself, and build a client list that will change the course of your life.
• Forget the Hard Sell – It Does Not Work. You may tend to think in terms of generating leads and building databases and announcing your latest promotion rather than building a following and a community.  The new way of doing business on line is relating person to person, not about relating impersonally to people as a company. Be prepared to think in new ways…Social Media is community oriented and contributing to one’s community is essential. It’s not enough to just communicate AT customers or to prospects.

The traditional approach to marketing is called “push marketing” because it pushes itself on others, often interrupting what we are doing or enjoying to convey a message, brand and sell something…you know these as commercials and advertising.  You and I regard these interruptions generally as irritating and intrusive.  When you embark on your Social Media marketing remember this…in the social marketing paradigm information is made available online for discovery and hopefully action, and this process isn’t something that can be forced or pushed on people.

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Welcome to the biggest shift in human capability since the industrial revolution…Download Our “Get Found Online” Guide

It’s a new modern world…and if you are not taking advantage of the full utility and opportunities of the Web and social media techniques you are really missing out.

eZABU can help. The eZABU platform is designed to manage and care for all your online content, including creating new social media and blog opportunities, and is expert at fully integrating your business message, products and services successfully with the new communities of the World Wide Web. What’s most appealing about eZABU, unlike other marketing and advertising efforts, is the analytics behind every action of eZABU that report the reach and success in real time of how they are working for you.

If the Social Web has taught us anything, it’s that Business win when they not only have a story to tell, but one that people want to interact with and share. We help Business tell these stories. To learn more about eZABU and the social media business services and web solutions we can provide you and your business, visit our website at these locations: eZABU Home Page | eZABU Get Noticed Page | eZABU Our Clients Page.

eZABU is a powerful web-based platform that is able to connect, integrate and manage your complete on-line presence.  What this means is that our business solution can develop, design, manage and integrate your online presence with a complete social media network package (including Facebook, Twitter, YouTube and all the others!) and produce new interesting dynamic content for your web-presence each and every week.

Ready to take your Business to thousands of people in Campbell River engaged in Social Media? For far less than you think…much, much less than you think!

Contact Us today via eMail or contact Lawrence Lewis directly at 250-203-3787  for all the details.

Download Our “Get Found Online” Guide

Over the past few years the internet and the utility of using the internet to support, build and enhance your business has grown exponentially.  Gone are the days were it costs thousands of dollars to build a basic website, and that was just a basic website with no dynamic connectivity let alone some fancy graphics and maybe some sound and flash.  Today, building your web presence is cost effective no matter the size of your business not only because it costs less to do so, but more importantly because you should be getting SO MUCH MORE for every nickel you spend on developing and building your web presence.

When you plan and build your web presence in 2010 make sure that the development process includes a complete and seamless integration of modern social media, a regular content management strategy and easy management tools for you to navigate, update and use.

Let me explain a few key phrases to consider in the development of your 2010 web presence:

Seamless Integration – what this means is that when information is posted at one point in your web presence, for example on your blog site, it is automatically posted to all other points in you web presence.  It is posted on our website, your Facebook Fan page and Twitter for example.

Modern Social Media – these are the web-specific communication tools used by your clientele.  Do some research and determine which are being used by your clients and potential new customers…however, be sure to incorporate these three most popular social media: Facebook, Twitter and Blogging (consider eZABU.com).  If you are not incorporating an integration of social media in to your web presence you are wasting time, resources and money.

Content Management Strategy – make sure that your web presence has updated weekly content to your website at the very least once per week.  YES – at least once per week. This process should not be as onerous as you think, and should not require more than 60 minutes once per week – trust me, this is the best investment you will make in your business web presence.  New content weekly will drive more and more traffic to your website, increase your site rankings and improve search effectiveness on search engines, and if done consistently drive people to your storefront and in to your sales processes.

Easy Management Tools – if you do not understand how to add content to your site or how your website functions, or the basic administrative details of your web presence – it is too complicated and not in the best interests of your business.  Think of it this way…as a business owner you know the importance of knowing the details of all your business operations.  Your web presence is no different…and besides, modern web technologies and applications are easy to use and require no special programming or knowledge.  If you can type, move a mouse and read…you are good to go.

I hope this provides some insight and guidance in developing your web presence for 2010.  Here at eZABU.com we provide a complete web presence management solution including weekly content generation and regular site maintenance for your business.  For more information on our services please follow any of the links below.

All the best in 2010!

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Welcome to the biggest shift in human capability since the industrial revolution…Download Our “Get Found Online” Guide

It’s a new modern world…and if you are not taking advantage of the full utility and opportunities of the Web and social media techniques you are really missing out.

eZABU can help. The eZABU platform is designed to manage and care for all your online content, including creating new social media and blog opportunities, and is expert at fully integrating your business message, products and services successfully with the new communities of the World Wide Web. What’s most appealing about eZABU, unlike other marketing and advertising efforts, is the analytics behind every action of eZABU that report the reach and success in real time of how they are working for you.

If the Social Web has taught us anything, it’s that Business win when they not only have a story to tell, but one that people want to interact with and share. We help Business tell these stories. To learn more about eZABU and the social media business services and web solutions we can provide you and your business, visit our website at these locations: eZABU Home Page | eZABU Get Noticed Page | eZABU Our Clients Page.

eZABU is a powerful web-based platform that is able to connect, integrate and manage your complete on-line presence.  What this means is that our business solution can develop, design, manage and integrate your online presence with a complete social media network package (including Facebook, Twitter, YouTube and all the others!) and produce new interesting dynamic content for your web-presence each and every week.

Ready to take your Business to thousands of people in Campbell River engaged in Social Media? For far less than you think…much, much less than you think!

Contact Us today via eMail or contact Lawrence Lewis directly at 250-203-3787  for all the details.

Download Our “Get Found Online” Guide

People in north-America have been conditioned to spend extra money or participate in activities outside of regular routines.  Generally speaking, you want to link your marketing promotions to a time of year when customers have their wallets out. Thus, you’re simply positioning your product or service as the perfect gift or solution for the celebrated event. Understanding what this triggers are and when they occur will help you boost your overall sales, and help you business maximize its revenue potential every month of the year.

Remember…you can never be too early in preparing your marketing campaigns. For example, in order for the typical small business owner to prepare for a Valentine’s Day direct mail campaign, you’ll need to get most of your materials printed and ready to go by the third week in January and at the post office for mailing by the last week in January.

As a general rule, plan your marketing at least 2 months in advance. Obviously, the more involved the campaign, the more lead time. While some traditional forms of marketing like newspaper advertising, radio spots and direct mail campaigns may be appropriate…if you are not using the WWW and social media as part of your marketing efforts you are missing a massive audience (and probably spending to much $$$ too!)

In Campbell River, contact Lawrence Lewis and eZABU.com for a great WWW and social media marketing solution for your business (call 250-203-3787).

Your promotional angle is the key to standing out from your competition…fin your unique selling proposition. People are going to buy gifts at Christmas, without a doubt. But what makes your service or product so interesting, that shoppers should hand over their money to you instead of the myriad of other stores? Find a creative answer, and you’ll grow your business.

Here is your quick-check annual promotions calendar – don’t forget to customize it for your business and industry niche.

JANUARY

• New Year’s Day, and the proceeding two weeks — Launch your marketing messages the last week of December.
• Martin Luther King, Jr. Day — Although not a big gift-giving time, this is a great time to spread a non-profit message.

FEBRUARY

• Valentine’s Day — Launch your marketing messages the last week in January.

MARCH

• St. Patrick’s Day

APRIL

• April Fools Day
• Daylight Savings Begins
• Good Friday and Easter Monday (long weekend)
• Secretaries Day

MAY

• Mother’s Day — Launch your marketing messages approximately 3 weeks before.
• Victoria Day

JUNE

• Father’s Day — Launch your marketing messages approximately 3 weeks before.
• Graduation — Launch your marketing messages approximately 3 weeks before.
• National Aboriginal Day

JULY

• Canada Day
• Start of Summer

AUGUST

• Dog days of summer
• BC Day or Civic Holiday
• Back to School — Launch your marketing messages approximately 3 weeks before

SEPTEMBER

• Back to School continued
• Labor Day

OCTOBER

• Halloween
• Thanksgiving
• Holiday preparation should be 1/4 completed, seriously. Launch your first holiday message immediately after Halloween. This message will generally go to your current customer base, offering them an exclusive early-bird holiday special to expire in early November.
• Daylight Savings Ends

NOVEMBER

• Your Holiday advertising is in full swing
• Memorial Day

DECEMBER

• Christmas Day (You should 3-6 weeks in to your holiday marketing message by this date!)
• Boxing Day
• Hanukkah
• New Year’s Eve — Launch New Year’s message late the second week in December.

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Welcome to the biggest shift in human capability since the industrial revolution…Download Our “Get Found Online” Guide

It’s a new modern world…and if you are not taking advantage of the full utility and opportunities of the Web and social media techniques you are really missing out.

eZABU can help. The eZABU platform is designed to manage and care for all your online content, including creating new social media and blog opportunities, and is expert at fully integrating your business message, products and services successfully with the new communities of the World Wide Web. What’s most appealing about eZABU, unlike other marketing and advertising efforts, is the analytics behind every action of eZABU that report the reach and success in real time of how they are working for you.

If the Social Web has taught us anything, it’s that Business win when they not only have a story to tell, but one that people want to interact with and share. We help Business tell these stories. To learn more about eZABU and the social media business services and web solutions we can provide you and your business, visit our website at these locations: eZABU Home Page | eZABU Get Noticed Page | eZABU Our Clients Page.

eZABU is a powerful web-based platform that is able to connect, integrate and manage your complete on-line presence.  What this means is that our business solution can develop, design, manage and integrate your online presence with a complete social media network package (including Facebook, Twitter, YouTube and all the others!) and produce new interesting dynamic content for your web-presence each and every week.

Ready to take your Business to thousands of people in Campbell River engaged in Social Media? For far less than you think…much, much less than you think!

Contact Us today via eMail or contact Lawrence Lewis directly at 250-203-3787  for all the details.

Download Our “Get Found Online” Guide

How Does eZABU Lead Generation Work? eZABU is Campbell River’s first true online business and community network.  The eZABU network is a collection of local community members and businesses that connect with each other across various social media like Facebook, Twitter, Flickr, YouTube and Blogs.  These connections allow instant sharing and promotion of their online content with each other, and who ever else is following or subscribed to their online content.

What this means is that hundreds of Campbell Riverites see and read the eZABU network content daily – last month (November) over 14,900 people participated in the eZABU Campbell River network.

All of our content is generated by local community members and businesses each and every week – meaning dozens of new articles and online content is generated specific to Campbell River and local community business.  eZABU utilizes the full power and utility of the WWW using modern social media and technologies to create a robust and sustainable online community network – we grew by 38% in November!

eZABU can increase qualified traffic to your website and online presence immediately and with impressive results.  Community Futures Strathcona has seen an increase traffic to their online presence by over 100% in each of the last 2 months. eZABU is the largest and fastest growing online community network for Campbell River…our services could work for any business.

Why Use eZABU and Lead Generation? Lead generation is a win-win for both the buyer and seller. A seller is given the opportunity to pitch their product or service to someone who has given them permission and the buyer is able to request information from several businesses that offer the product or service that they are looking for. Pre-qualified leads are a huge money and time saver for the supplier and the customer gets contact from companies that want to provide the product or services that they are interested in.

Lead generation enables a business to:

• Focus the geographical area that the business is interested in
• Determine pricing on a per lead basis
• Choose the product or service they wish to offer to prospects
• Save significant time, resources and money!

It Sounds Expensive? eZABU’s services and lead generation are extremely cost effective. In fact, our total annual fee’s are less than the cost of a basic web-design service with no additional services or maintenance.  eZABU piles on the additional supports and value added services at no extra charge.  Visit this link for complete details…eZABU.com

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Welcome to the biggest shift in human capability since the industrial revolution…Download Our “Get Found Online” Guide

It’s a new modern world…and if you are not taking advantage of the full utility and opportunities of the Web and social media techniques you are really missing out.

eZABU can help. The eZABU platform is designed to manage and care for all your online content, including creating new social media and blog opportunities, and is expert at fully integrating your business message, products and services successfully with the new communities of the World Wide Web. What’s most appealing about eZABU, unlike other marketing and advertising efforts, is the analytics behind every action of eZABU that report the reach and success in real time of how they are working for you.

If the Social Web has taught us anything, it’s that Business win when they not only have a story to tell, but one that people want to interact with and share. We help Business tell these stories. To learn more about eZABU and the social media business services and web solutions we can provide you and your business, visit our website at these locations: eZABU Home Page | eZABU Get Noticed Page | eZABU Our Clients Page.

eZABU is a powerful web-based platform that is able to connect, integrate and manage your complete on-line presence.  What this means is that our business solution can develop, design, manage and integrate your online presence with a complete social media network package (including Facebook, Twitter, YouTube and all the others!) and produce new interesting dynamic content for your web-presence each and every week.

Ready to take your Business to thousands of people in Campbell River engaged in Social Media? For far less than you think…much, much less than you think!

Contact Us today via eMail or contact Lawrence Lewis directly at 250-203-3787  for all the details.

Download Our “Get Found Online” Guide

eZABU provides a current and interesting approach to developing and creating modern communities online, and is intended to service the greater Campbell River area. Unlike other web techniques and online media, eZABU is client and member driven, and full engages the full utility and opportunity of the WWW.  Our focus is to create a complete online presence for your business that reaches the people in Campbell River using Social Media – that’s at least 3 of every 4 people!

Download Our “Get Found Online” Guide.

Our services are built on these 4 business pillars designed to maximize and build your online social media presence, grow your business and provide new opportunities for increased sales and revenues.

Content Marketing - everything from blogging to videoblogging to podcasts, whatever you need. We start by aligning the work to your strategy, identifying the metrics that matter to your business, and then by educating you and helping with content creation. We prefer to teach you to how to make your own media, but we’re there to help.

Building Our Community - we love community. From building your own platform, to guiding your efforts to reach out and talk to people where they’re talking about you, we believe that conversational efforts are every bit as powerful (okay, we believe they’re MORE powerful) than your typical marketing. We can help with how you grow communities for value, how to build peer support networks, and many other facets.

Social Media Management - you know about Twitter and Facebook and all the other social platforms, but what do they mean for your business? How do you get started, and what’s the best way for your company to go about joining in on the conversation? We’ve been at this for a while and have some ways to help you feel comfortable and build business.

Listening and Blogging – listening is the new best thing in marketing. Who cares what you’re talking about? What are your customers and prospects saying? We use the industry’s best professional listening tools and work with you to turn unstructured data into actionable next steps. With blogger outreach, we help you gain awareness for your efforts, and bring you together with bloggers who are interested in the marketplace where you do business.

Download Our “Get Found Online” Guide.

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“eZABU uses marketing, media and design expertise to undertake a brand audit, offer an analysis and then develop and implement a strategic plan that uses the full power and utility of the WWW, and provides a complete online-business management solution for less”, says Lawrence Lewis. “Developing a strategy at a core level will help alleviate a significant amount of stress on businesses owners by providing a more even growth.”

eZABU provides a complete online presence management solution that allows your business to engage today’s consumers across social media and blogs. eZABU is an online business and community based magazine fully powered by local writers and bloggers, and fully integrated with popular social media like Facebook, Twitter, YouTube, Flickr and others. Our platform utilizes the full utility, potential and power of the WWW as a business solution, promotional and marketing service, and local economic development tool. To learn more visit eZABU.com or call Lawrence Lewis at 250-203-3787.

The winners today in business will be those who host the very best conversations.

Consumers are searching for your products and services online…are you being found?

Download Our “Get Found Online” Guide.

Start with Great Web Design

Great websites focus on a high-degree of usability, by creating clear, concise information paths so their visitors can easily reach end goals. This is true of any site, whether its purpose is shopping, reference, marketing, business, or social networking.

We’ve been building websites for our clients that focus on their users, and ultimately their goals. Some of them are visually stunning, some of them are austere-all of them are highly usable, meaningful user experiences that resonate. We excel at every level of web design, from early conceptualization, strategy and business requirements, through design, search engine optimization, content management, implementation and analytics.

Web design and ongoing maintenance is FREE when you become a client of our Social Media and Content Management program – ask us for details.

Finish with Social Media and Content Management

We believe every website should have interesting and dynamic content driving its web-presence. From promotional websites to enterprise-level corporate websites, we’ve implemented content management systems on websites of various size and purpose. We are experts in open-source solutions such as WordPress, and all primary social media network applications like Facebook, Twitter, Flickr, and YouTube.

We combine strategy, creativity, and technology to create engaging experiences for our clients that reach people wherever they may be surfing. With a deep understanding of social networks and media we deliver your Business to the Campbell River Social Web by creating local campaigns people want to interact with and share. Most importantly, our social media strategies focus on measurable results: whether that’s driving traffic, awareness or direct revenue.

eZABU is a powerful web-based platform that is able to connect, integrate and manage your complete on-line presence. What this means is that our business solution can develop, design, manage and integrate your online presence with a complete social media network package (including Facebook, Twitter, YouTube and all the others!) and produce new interesting dynamic content for your web-presence each and every week.

Ready to take your Business to thousands of people in Campbell River engaged in Social Media? For far less than you think…much, much less than you think!

Download Our “Get Found Online” Guide.

Campbell River Chamber of Commerce Member receive additional discounts.

Contact Us today via eMail or contact Lawrence Lewis directly at 250-203-3787 for all the details.

++++++++++++++++++++++++++++++

“eZABU uses marketing, media and design expertise to undertake a brand audit, offer an analysis and then develop and implement a strategic plan that uses the full power and utility of the WWW, and provides a complete online-business management solution for less”, says Lawrence Lewis. “Developing a strategy at a core level will help alleviate a significant amount of stress on businesses owners by providing a more even growth.”

eZABU provides a complete online presence management solution that allows your business to engage today’s consumers across social media and blogs. eZABU is an online business and community based magazine fully powered by local writers and bloggers, and fully integrated with popular social media like Facebook, Twitter, YouTube, Flickr and others. Our platform utilizes the full utility, potential and power of the WWW as a business solution, promotional and marketing service, and local economic development tool. To learn more visit eZABU.com or call Lawrence Lewis at 250-203-3787.

The winners today in business will be those who host the very best conversations.